Outland Living loves collaborating with partners who share similar values; if you have an important message, use your voice to get it out there. When CFOX asked to join in on their Grills Gone Wild activation, we couldn’t say no! We are big fans of their station, and their demographic is filled with campers, hikers, and party-throwers!
CFOX has helped so much with getting the good word out about Outland Living on their show! They have helped broadcast the benefits of burning clean and smoke free with CSA Approval during burn bans, a reality in lots of areas throughout the country. So when the opportunity came to amplify that message and give some Outland Firebowls to some dedicated and loyal CFOX listeners…well, we were all for it!
Collaborating with Grills Gone Wild
According to CFOX.com, Grills Gone Wild is where you can “join the Jeff O’Neil Show for Free BBQ Breakfast,” as well as win amazing prizes like the Outland Firebowl (if we do say so ourselves). They even brought out the Outland Fire Table for one of their events in front of the broadcast booth to create more buzz. The Outland Fire Table is great for those who prefer to host backyard parties instead of camp; and is also CSA Approved.
This partnership started in the spring with CFOX, with on air giveaways to their much anticipated, annual Grills Gone Wild! An approximate 5000 cars drove through five of Grills Gone Wild events and the CFOX team even stated that the chatter about our Outland Firebowl was constant!
We couldn’t be happier to educate people on a safe way to burn in this crazy heat. All in all, this event was such a success for Outland Living. Grills Gone Wild serves thousands of listeners in the Lower Mainland! Thanks to the momentum of this action-packed event and the starting of our CFOX ads (did you hear one?) running on air, we feel like we contributed our part in educating those in the province.
It’s not going to get colder for a few more months- areas in Upper British Columbia and Alberta can get up to over 40 degrees! It’s easy to burn safe, for not only you but for everyone! The Outland Firebowl is the perfect, propane alternative and won’t make you miss a wood fire. We couldn’t have spread the word better than with the help of CFOX, and we thank them for that!